In my continued efforts to champion the creative job application as modern American literary form, here is a bit of my response to “Tell us why the idea of social innovation/enterprise has you all excited now!”
I will freely admit that I’ve done my share of sneering at social innovation entrepreneurs. They can be chipper and self-congratulatory, and they waste valuable characters using your given name in their alarmingly earnest DMs. However, we are moving out of the cheap talk phase of social networks. Within about 7 hours of the Haitian earthquake, I read on Twitter of a number allowing you to text $10 to the Red Cross. As I did so, I realized I was doing it, partly because it was right, but mostly because it was easy. I would use the same device to send the donation as I had used to read it, so there was no context switching; there was no need to fact-check because the information was from someone I’ve learned to trust. Our tools are getting better at convincing us to do the right thing, and making it easier to do it.
Watch for Evoke. It’s going to be the real deal. In the meantime, send 10 bucks to the Red Cross by texting “haiti” to 90999.